Work with Me
I work with organizations on a project basis — as a thought partner who helps translate human insight into strategic direction. My approach blends qualitative, human-centric, and design research methods, tailored to your specific challenge and objectives.
(If you're looking for individual coaching rather than organizational consulting, visit yurongcoaching.com.)
How I can help your organization on a project basis
Research Strategy & Design
Crafting tailored research frameworks that align with your business objectives.
Consumer & User Insight
Uncovering actionable and inspiring insights through a blend of immersive, collaborative, and in-depth methods.
Business Implication Synthesis
Turning complex findings into clear, compelling narratives that drive business action.
My Edge
With 13+ years across IDEO, ReD Associates, and China Youthology, I bring both rigor and care to every project. I don't just deliver findings — I help teams see their customers, and their own work, differently.
Holistic & Tailored
I draw on diverse methods — from ethnography to futuring — chosen for your specific challenge.
Ethically Driven
Every project is built on trust, transparency, and respect — for clients and research participants alike.
Actionable Impact
I care about what happens after the report. Insight only matters if it leads somewhere.
Get in Touch
For research, strategy, or innovation consulting
hi@yurongchang.com
For individual coaching
visit www.yurongcoaching.com (in Mandarin)